Personal Training

Bedros Keuilian


Getting personal training clients is easier than you think - if you systemize your personal trainer marketing strategy.

The problem with most personal trainers is that they spend way too much time on insignificant marketing ideas that fail to produce results and not enough time on the few significant ones that actually work and often times cost little to no money.

In all my years of selling personal training, creating multimillion dollar personal training businesses, and coaching top fitness experts on all things fitness marketing I found five clients getting systems that work the best.

Strategy one: The Internal Referral. Your currant, active clients should be your walking talking billboards. In fact you should condition then to be your referral generating machines. This is called making it a condition of doing business with you and it start the day they sign up with you. Let them know you keep your rates low because you relay on their referrals. At least once a month give them a reason to send you referral by sending them a hand written note, cards, or even a gift certificate.

Strategy two: The List. If you’re not actively building a list of loyal fans (prospects and active and inactive clients) then you’re leaving a lot of money on the table. The list is king. And the best way to use a list to grow your personal training business is to offer a biweekly online newsletter. Consistent email marketing is the fastest, easiest and most economical way to position yourself and get people to know, like and trust you. And once people know like and trust you and consider you the local fitness expert your business will boom.

Strategy three: Expert Endorsements: There are all types of businesses around you who probably cater to your potential clients. Chiropractors, doctors, cosmetic surgeons, day spas, health food stores and other businesses already have clients and prospects that trust them. What you want is for these experts to refer their clients, customers, and patients to you. You can do this by making them a win/win proposition by offering to endorse their business or service to your list and then ask them to endorse you to their list.

Strategy four: Free Media. People read newspapers and watch TV news for the stories and not the advertisements. One of the best ways to get the local media to publish your story and showcase you personal training business is by creating a strong human interest hook that they will want to share with their audience. Maybe you’re going to give two free training sessions to anyone who donates a new toy for the ‘toys for tots drive.’ Or maybe anyone who donates $25 during Thanksgiving week can get a free week of bootcamp. The point is you need a “hook” a human interest story and the media will be way more likely to listen.

Strategy five: The blog: There are over a dozen ways to get tons of traffic from the internet. One of the easiest ways is to set up a word press blog and start blogging on a daily basis about all things health and fitness. The secret to a good blog, one that attracts a lot of visitors is entertainment, content, and consistency. Boring blogs get no traffic. Use lots of social proof in your blogs, offer lead generation ebooks and reports to get people on your email/newsletter list.

Personal trainer marketing system is easy once you figure out the handful of marketing strategies that produce the best results. The trick is to figure them out and use them consistently.

Tony Leong


There are distinctive kinds of thigh exercises, which if performed sincerely can give exclusive results. It is really challenging to choose between them, as you don’t know your ultimate goal. If you ask me I would definitely recommend you to perform exercises that tone, firm and strengthen your thighs, but at the same time burn the fat. I say so because burning fat is very essential as you’ll never be able to see your thigh muscles if they are hiding behind the fat.

For women, shaping the muscles of the thighs is an important fitness goal. They typically carry excess fat on their thighs and hips. As a result they get confused when it comes to lose weight, though they try different types of thigh exercises with no results.

Don’t Make This Mistake with Thigh Exercises

Generally majority of women don’t want to perform thigh exercises that will make their thighs big and bulky like a man or like a big female bodybuilder. This is a very big mistake. They desire to become slim with a flat stomach and bulky thighs without performing upper leg exercises and tend to use lighter weights. Performing with lighter weights will not burn fat, better to perform with heavier weights with moderate repetitions. (8-12reps). so listen and read carefully, you will never get big and bulky thighs if you keep on doing common mistakes.

The reason is simple - Testosterone.

The main reason why women cannot get big and bulky thighs from any of the thigh exercises like men is amount of testosterone. Women don’t have anywhere near the amount of testosterone that a man has.

I see a lot of women think aerobic exercises are better than Any thigh exercises. You need to include exercises for your thigh muscles and weight training as aerobic training doesn’t increase or tone muscle and lean muscle.

After the age of 25, the average woman will gain one pond of body fat and at the same time lose muscle tissue, which results in decrease of metabolism. Proper thigh exercises can increase your metabolism by restoring muscle tissue that you lost over the years.

Effective thigh exercises will work all the major thigh muscle groups, including your hamstrings, groin muscles, quadriceps at the front of your thighs, and hip-flexors at the front of your pelvis. The more effective upper leg exercises will work all the above muscles at once resulting in much better fat burning, toning and firming.

Thigh Exercises That Simple And Easy To Do!

Below you will find a list of exercises for your thigh muscles to use in your lower body workout. A combination of the best thigh exercises, cardiovascular exercise and good nutrition is the most effective for fat loss and toning and shaping your muscles.

(1) Compound muscle leg exercises- Dumbbell Lunges:

This thigh exercises are good for working your gluts, quads, inner and outer thighs and hamstrings. This exercise can be done with either Dumbbells or Barbell.

STANCE: A feet together stance is recommended.

STEPS:

Grab hold of a pair of dumbbells and stand upright.

Keeping your back straight take a step forward bending your knees and getting them as close to the floor as possible.

Push yourself back to the starting position and repeat with the other foot.

(2) Compound muscle leg exercises- Leg Extensions:

This thigh exercises will help to define and shape the front of your thighs, known as your quads.

STEPS:

Sit on the leg extension machine (adjust the seat according to your body). Hook your feet beneath the roller pads and grasp the handles at the sides of the machine for support.

Straighten your legs and lift the weight up. Pause at the top for a second or two to enhance the peak contraction in the quads. Lower the weight slowly to the starting position. Repeat.

(3) Compound muscle leg exercises- Leg Press:

This movement works the quads, hamstrings, and gluts. The leg press allows you to work your legs hard without putting extra stress on your back.

STEPS:

Sit in the leg press machine with your back on the angled seat and your feet on the footplate about shoulder width apart with your toes pointed forward or just slightly out to the sides. Straighten your legs and release the bars at the sides of the machine. There is usually a handle on each side for you to hold on to and stabilize yourself.

Bend your legs and slowly lower the weight until your knees are at a 90-degree angle. Straighten your legs and lift the weight back up to the starting position. Repeat.

(4) Compound muscle leg exercises- Hack Squats:

This movement works the quads, hamstrings, and gluts.

STEPS:

Position yourself on the machine with your feet just wider the shoulder width apart with your toes pointed just slightly out to the sides. Straighten your legs and release the bars at the sides of the machine. Bend your knees and squat down until your knees are just less then a 90-degree angle. Straighten your legs and lift the weight back up to the starting position. Repeat.

(5) Compound muscle leg exercises- Straight Leg Dead-lifts:

These variations of the dead lift work the hamstrings, gluts, and lower back. It also works the forearms because you have to grip the barbell.

STEPS:

Stand in front a barbell with your feet placed shoulder width apart. Bend your legs and grasp the barbell with your hands just wider then shoulder width. Using your back and legs stand up with the barbell at arms length in front of you.

Keep a slight bend in your knees and bend over as if you were going to touch your toes. Keep your head up and you’re back flat as you bend down. Straighten up to the starting position. Repeat.

Along with compound muscle leg exercises you can also try single muscle leg exercises. The thigh exercises for your thigh muscles listed above will indeed do the job for you. These upper leg exercises will tone, firm and burn a tremendous amount of fat cells. With the one mentioned above you’ll define and separate your thigh muscles, creating the sexiest thighs you could imagine.